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In the age of Web 2.0, which gives pride of place to social networks, the world of Web design has also entered a new era: Web 2.0 graphics.
What does this new underlying trend correspond to? How can we help you benefit from this phenomenon? This article is exactly about that.
Simplification and minimalism
“Less is more” – this aphorism of the advertising world which applies to slogans also applies to new trends in web graphics. The less there is, the greater the impact. The current general idea is to simplify the layout as much as possible, aiming for a more minimalist, refined, and calm design, involving as few visual elements as possible.
While the first websites offered very rich visual communication and staged an important play of colors, the emphasis is now on a design focused on the essential in order to favor above all the content and the brand’s message.
By setting up such an artistic direction, the internet user’s eye is not beset by different messages, you allow him to keep the focus on the crucial information you want to communicate to him. This makes it possible, for example, to showcase more effectively the photo of a product that you sell or to retain the attention of your visitors on different areas of text describing your services.
The question is therefore not so much what graphic elements should be added to your site design but rather what are the few around which you will develop your visual communication. So in general, the fewer colors there are in your chart, the greater the impact of the content’s message. The current rule is to concentrate a graphic charter around 3 or even 4 colors maximum.
Refined page background
The trend of simplifying graphic design is therefore naturally found in the background of websites. Currently, white and its various gradations and shades are winning out over black, although rarer.
Soft colors are favored: gray, beige, pale blue, and green… all in a soft and subtle orientation.
Same vibe for all pages
The use of white is also found in the various content pages. The tendency here is to leave as much blank space as possible to promote maximum ease of reading and visual comfort for the Internet user.
The current rule and which will apply for a long time to come according to specialists is the one that consists of keeping around 60% of white space on the various pages.
Visual elements enhanced by new codes
If the supplies of the sites are now mainly oriented towards the use of white, the visual elements such as the logos, the header, or the menu are the subject of a simplification but also a return to a more friendly, sympathetic, close universe.
Many great websites are inspired by the world of childhood in their design by offering pretty flashy colors that only have more impact on a white background.
The typographies used are often round, thereby communicating the image of an accessible brand, close to its customers. A few dynamic and energetic colors are then enough to easily emerge from the background of the site and enhance the content there again.
In 2021, a single horizontal menu is perfect, unlike on older websites. Concentrate your efforts on a few simple and short titles, grouped around only a few headings, between 5 and 7.
Also consider optimizing navigation, offering your visitors immersion in your different pages: the fewest clicks possible, quick, obvious, efficient access to information.
The additional idea is to sort of mark out the user’s path to the information you want to highlight. So use a few bright colors and also try to use solid colors or drop shadow effects, all organized for example in rectangular blocks in which the content is placed.